advertisement
advertisement
Pronunciation
/ædˈvɜːtɪsmənt/ (British English)
/ædˈvɜːrˌtaɪzmənt/ (American English)
Syllable Breakdown (American English pronunciation example)
ad- /æd/
/æ/ - short "a" sound, as in "cat"
/d/ - voiced alveolar stop, as in "dog"
-ver- /vɜːr/
/v/ - voiced labiodental fricative, as in "van"
/ɜːr/ - r-colored vowel, as in "bird"
-tise- /taɪz/
/t/ - voiceless alveolar stop, as in "top"
/aɪ/ - diphthong, as in "my"
/z/ - voiced alveolar fricative, as in "zoo"
-ment /mənt/
/m/ - voiced bilabial nasal, as in "man"
/ə/ - schwa, an unstressed vowel sound, as in "about"
/n/ - voiced alveolar nasal, as in "no"
/t/ - voiceless alveolar stop, as in "top"
Word Form Variations
Singular Noun: advertisement
Plural Noun: advertisements
Verb (base form): advertise
Verb (third person singular present): advertises
Verb (present participle): advertising
Verb (past tense/past participle): advertised
Noun (act of advertising): advertising
Adjective: advertised (e.g., "an advertised product")
Noun (person who advertises): advertiser
Definitions, Synonyms and Antonyms
Noun
A public notice or announcement, typically paid for, that promotes a product, service, event, or idea, with the aim of persuading an audience to take a specific action or form a particular opinion.
Synonyms: ad, commercial, promo, publicity, notice, announcement, campaign
Antonyms: concealment, suppression, secrecy, obscurity
The specific content or material used in such a notice, often presented visually, audibly, or in text, and designed to capture attention and convey a message.
Synonyms: display, spot, jingle, banner, flyer, brochure, classified
Antonyms: (Not directly applicable, as this refers to the content itself rather than its purpose or effect)
The act or practice of creating and disseminating public notices to promote something; the industry dedicated to this activity.
Synonyms: marketing, promotion, publicity, branding, promulgation
Antonyms: demotion, defame, discredit, disparagement
Examples of Use
Books:
"The novel cleverly wove in subtle criticisms of consumerism, particularly through the protagonist's cynical view of every advertisement she encountered in her daily life." (Fictitious example based on common literary themes)
"In Confessions of an Advertising Man, David Ogilvy details the strategies and ethics behind compelling advertisement campaigns."
Newspapers:
"Local businesses are increasingly turning to digital advertisement to reach a broader customer base, as evidenced by the surge in online classifieds." (The Daily Herald)
"The full-page advertisement for the new electric vehicle dominated section B of Sunday's paper, featuring impressive performance statistics and a sleek design." (The New York Times)
Online Publications:
"Google's updated privacy policy has sparked debate among digital marketers regarding the future of personalized advertisement." (TechCrunch)
"A recent study published on AdWeek analyzed the effectiveness of video advertisement on social media platforms."
Various Entertainment Mediums and Platforms:
Television: "During the Super Bowl, many viewers look forward to the highly anticipated and often creative advertisement breaks almost as much as the game itself."
Radio: "The radio station plays an advertisement for a local car dealership every fifteen minutes, highlighting their latest summer sale."
Streaming Services: "While some streaming platforms offer ad-free tiers, the free versions often rely heavily on pre-roll and in-stream advertisement to generate revenue."
Podcasts: "Many popular podcasts include integrated advertisement read by the hosts, which often feels more organic than traditional commercials."
Video Games: "Some free-to-play mobile games incorporate rewarded video advertisement, where players can watch an ad to earn in-game currency or bonuses."
General Public Discourse:
"I saw a really clever advertisement for a new brand of coffee on the bus stop this morning; it really caught my eye."
"My computer keeps getting pop-up advertisement no matter what website I visit, it's so frustrating."
"The company invested heavily in outdoor advertisement, placing billboards in prominent locations across the city."
"She works in the advertisement industry, specializing in creating campaigns for luxury brands."
10 Quotes Using Advertisement
"Many a small thing has been made large by the right kind of advertisement." (Mark Twain)
"News is what somebody somewhere wants to suppress; all the rest is advertising." (Lord Northcliffe)
"Advertisement is legalized lying." (H.G. Wells)
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'" (Jef I. Richards)
"A good advertisement is one which sells the product without drawing attention to itself." (David Ogilvy)
"You can tell the ideals of a nation by its advertisements." (Norman Douglas)
"Living in an age of advertisement, we are perpetually disillusioned." (J.B. Priestley)
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." (Steuart Henderson Britt)
"The more informative your advertising, the more persuasive it will be." (David Ogilvy)
"An epitaph is a belated advertisement for a line of goods that has been discontinued." (Irvin S. Cobb)
Etymology
The word "advertisement" has a fascinating journey through time!
It comes from the Latin word "advertere," which literally means "to turn towards." This word was formed from "ad-" meaning "to" or "towards" and "vertere" meaning "to turn." So, initially, it was about turning someone's attention to something.
This Latin root evolved into the Old French word "avertissement" (and later "advertissement"), which meant something more like a "notification" or "warning."
When the word arrived in English around the early 15th century (specifically, the first known use cited by the Oxford English Dictionary is 1426), it was first used to mean a "written statement calling attention to something" or a "public notice" about anything, though often about a sale.
Over time, especially by the late 16th and 17th centuries with the rise of newspapers, the meaning narrowed down to the modern sense we know today: a paid public notice that promotes goods, services, or ideas.
Phrases + Idioms Containing Advertisement
Public advertisement: A very general term for any public notice.
Blind advertisement: An advertisement that doesn't name the advertiser, often used for job postings.
Classified advertisement: A small advertisement placed in a special section of a newspaper or magazine.
Political advertisement: An advertisement promoting a political candidate, party, or issue.
Deceptive advertisement: An advertisement that misleads or contains false claims.
To place an advertisement: To arrange for an advertisement to be published or broadcast.
To run an advertisement: To publish or broadcast an advertisement.
A full-page advertisement: An advertisement that takes up an entire page in a publication.
A subtle advertisement: An advertisement that is not overtly sales-oriented, often blending into content.
"No advertisement necessary": Meaning the product or service is so good it sells itself.
"Every advertisement is a lesson in desire." (A more reflective or philosophical phrase)
"To be an advertisement for oneself": To exemplify the qualities one promotes or represents.
"A walking advertisement": Someone who constantly promotes something, often themselves or a brand, through their appearance or actions.
"The best advertisement is a good deed." (An idiomatic phrase emphasizing positive actions as promotion)
"An advertisement for progress": Something that clearly demonstrates advancement or improvement.
Vocabulary-Based Stories from SEA
Source Information
Definition of advertisement from The Academic Glossary at Self Exploration Academy, a Urikville Press Publication. © All rights reserved.
