Ye’s Most Recent Lecture on Self Confidence
“A King can’t live in someone else’s castle, a King has to live in his own castle” – Ye West
Ye West (formerly known as Kanye West) appeared in a video that was first published to CNBC on Thursday September 15, 2022 to confirm that he is terminating his deal with Gap, Inc. one of the largest retailers in the United States and around the world.
During the clip, Ye sheds a light on some of the key reasons for the dissolution of his relationship with the retailer including, price point issues, unfulfilled promises on the development of Yeezy Gap stores, product distribution, creative direction and more.
What stands out for us in this video is the clarity of Ye’s self-expression. Throughout the video, Ye plainly expresses that his relationship with the retail giant is dissolving because there is nothing there to hold onto. Things are falling apart because promises were not being upheld, and time and resources were being carelessly wasted.
Self Confidence is defined as “one's capacity for believing and trusting in one's own abilities, qualities and judgement” (The Academic Glossary), and in this clip we see someone who has demonstrated an unwavering commitment to exercising self confidence, even in the face of unfulfilled promises and public criticisms. Ye sees himself at the top of the mountain, and his work has proven his perspective and his perseverance many times throughout his career.
We wait to see more of his story unfold.
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